Blockchain Tech to Protect Made in Italy

Enhancing Made in Italy through Blockchain Technologies

Needs

Italian companies in the agri-food, fashion, furniture, cosmetics, and textile sectors face challenges related to counterfeiting, "Italian Sounding," and the growing demand for global transparency. To protect the value of Made in Italy and strengthen the trust of international buyers, a PAC Authority has promoted an initiative to certify the authenticity of products along the entire production chain.

Solution

We developed B-Supply, a blockchain platform that allows Italian companies to trace and certify every phase of the production chain in a transparent and secure manner. Through a simple QR code, consumers can discover the history of the product they purchased, increasing their trust in a unique experience while combating counterfeiting.

Key elements for the solution

B-Supply (proprietary solution)
Etherna Blockchain (proprietary solution)
Odoo
Dynamic QR code generation
User interfaces for businesses and consumers
API integration with ERP and logistics systems

Benefits

Strengthened image and credibility of Made in Italy in international markets
Increased trust from buyers and end consumers, thanks to the certification provided by blockchain
Made a concrete contribution to the fight against counterfeiting through immutable registration of data
Promoted conscious and sustainable consumption with full traceability of production phases
Offered an engaging experience for consumers, who can discover the story and journey of the product, creating a deeper connection with the brand